News and marketing tips

How do you sell a product to a millennial?

Blockbuster with DVD rentals Kodak with cameras, Marvel with comic books and Readers Digest with magazines – all companies who filed for bankruptcies due to the changing behaviour of the millennials.  Millennials are game-changers who are infamous for destroying companies and entire industries.   Who are the millennials? Born after 1982, they grew up with the diffusion

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The customer journey is dead!

The concept of customer journey has existed since homo sapiens walked this earth, but it was not defined until the 1980s, where it led to companies branding themselves with huge success. However, since then we have developed from being homo sapiens to being more, well… phono sapiens. A 15 year

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